Journey and interface review
Trace the path from entry to the intended result. Review wording, navigation, instructions and the places a person must make a decision.
Services
Connect the observed problem to a testable improvement.
Start with one important journey and a question the team needs answered.
Usability research
Plan suitable task observation or interviews with the intended audience. Agree participation, consent, recording and data handling before any sessions.
Measurement review
Check event definitions, duplicate or missing events and what a conversion represents. Keep internal tests and spam separate from customer outcomes.
Content and prototype improvements
Try clearer instructions, forms or navigation in a controlled prototype. Include relevant mobile, keyboard and error paths rather than checking appearance alone.
Release and experiment review
Define the question, primary measure and possible adverse effects before a comparison. Choose a method suitable for available traffic and data; report an inconclusive result honestly.
Discuss a first journey review. For an access barrier, see accessibility remediation.